According to the latest reports, almost 1.6 billion users prefer to use Instagram above other social media platforms. Several reasons are there for which Instagram has been able to get the maximum user base, like the story feature, hashtags, security, real-time insights, and so on.
In addition, this platform is chosen by celebrities, royals, influencers, social icons, and others for the official digital profile. You will also find local to global businesses running campaigns and posting on their business profiles now and then.
So, if we compile all these scenarios, it’s clear that Instagram is a perfect place to market your business and attract more audiences. However, generating leads and increasing the conversion ratio through Instagram marketing is not easy, especially when you are unaware of the ins and outs.
So, we have brought you a fantastic opportunity to learn more about marketing on Instagram, its importance, the practices to get the best results, and many more.
What is Instagram marketing?
Going by the textbooks, Instagram marketing is a set of marketing practices that can be implemented to target the prospective audience on Instagram. There are two primary ways of promoting your business on this particular social media platform:
- Paid marketing through campaigns, Instagram ads, and influencers.
- Organic Instagram marketing through videos and images, lives, stories, competitions, polls, and others
Usually, you will need to target the specific audience groups who will become prospective leads later to grow your business considerably. And to do that, it’s best to start with the organic posts and then take the help of paid marketing methods.
What is the Significance of Marketing on Instagram?
Before we move ahead with our discussion, we would like to introduce you to the significant benefits of marketing on Instagram.
- Instagram is one of the most used social media platforms, with users belonging to varied demographics that will give you better exposure.
- Targeting a specific audience on Instagram is possible with proper hashtags in any posts.
- Instagram can be linked with your business on multiple platforms seamlessly.
- Furthermore, it is one such platform that will provide you with basic statistics about the insights for every post you will share.
- As a businessperson, Instagram has a higher conversion rate, which is why you can engage your audience with your business.
How to get started with marketing on Instagram?
First of all, you need to start a business profile on Instagram and optimize it properly to target your audience in the best possible manner. For optimizing your profile and taking your Instagram marketing to the next level, you need to focus on certain factors. Below, we have given a brief on those determinants!
- Profile name should be similar to the business name
- Make sure your profile picture represents your business
- Create a proper bio that should be crisp but engaging
- Provide the business website URL in your bio
- Give some catchy captions to bring more attention to your profile
- Make sure to start with the business profile
What are the best marketing practices on Instagram for growing your business?
Now, we have reached the central part of our discussion- how to market your business on Instagram effectively!
This section will provide some of the significant strategic Instagram marketing ideas that will help you take your business to another level and target a vast audience section.
Use personalized multimedia content.
When we are talking about Instagram, every post needs to have multimedia content as it is way more persuasive than normal text content. That’s why you need to use high-quality pictures and videos that will help you provide a glimpse of your business, the products you want to sell, or the services you want to offer.
In addition, you can use video-making apps, image editors, and other such tools to increase the personalization level of the multimedia content.
Learn more about hashtag marketing
It is essential to understand how you can use hashtags for marketing on Instagram. Hashtags are almost similar to the keywords with which the search engines rank the websites.
Therefore, if your posts have relevant and most-used hashtags, you will have a better chance to reach a massive section of the target audience with ease. While choosing the hashtags, you need to be very confident that those tags describe your business perfectly.
Schedule the posts and be consistent
As we have already said, you will get a hugely competitive market, and if you want to get the proper exposure to your business profile, you need to be frequent and consistent with the posts. For video content, usually, the time durations are between a day or two.
But when it comes to pictographic content, you should at least make two posts every day so that you can engage your target audience. Again, you can use a scheduling app for consistent posts on Instagram.
Go live to bring more transparency to your business.
Unlike other social media platforms, Instagram provides the LIVE feature to stream real-time videos to engage your audiences. Live videos have helped many small-scale and local businesses to improve their leads and conversion ratio.
So, it would help if you also focused on making live videos that will help you establish trust and transparency with the audience. After all, when you promote your business on this platform, you need to deliver authentic content and facts to make your business profile stand out.
Take help from the influencer network.
Lastly, you can use the influencer network to reach more audiences and divert meaningful organic traffic to your website.
Influencers have a huge follower base which will help you get the proper exposure and visibility for your business profile. However, it would help if you choose suitable influencers who can help you grow the business.
Here, in this article, we have discussed the crucial fundamentals you should know to understand the entire concept of Instagram marketing. However, even though we have discussed the fundamentals, you still need to study the market properly to learn whether your strategies are up to the mark or not.
With so many competitors on this social media platform, you need to stay at least one step ahead and think out-of-the-box to ensure that you can hit the right spot for your targeted audience. That’s where our strategic practices will help you accomplish the goal and get more leads for your business!