Mobile phones have come a long way in the last 20 years. When mobiles entered the mainstream, they consisted of a single LCD screen with limited text capacity, small memories, and features such as Snake, sending a text message, and making a call. Devices that were considered “state of the art” might have been able to access text-only websites, but this was something of a luxury for many years.

Today, the devices we carry in our pockets are more powerful than the computer that put man on the moon. We can video call, access the whole of the internet in a split second, stream, listen to any song we want, word process, and even conduct instant payments with people located on the other side of the world. But this is only the beginning. Artificial intelligence is finding its way onto our mobiles, and this is a trend that is set to continue.

Personal Assistants

Personal assistants like Siri and Google Assistant have been around on our mobiles for quite some time now, but their capabilities are constantly expanding. Every time you interact with them, they are learning from you and finetune the service they offer. Already, they can be activated just by saying certain words, and in the future, they will get to know you so well that they will be able to predict and foresee what you need and when. Based on an analysis of your behavior, these assistants can customize reminders and suggest things that they think you want to do or need.


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The integration of AI on your mobile means that we can expect enhanced personalization in your website and app experiences. Artificial intelligence knows what you like and keeps track of your habits and can, therefore, tailor your surfing experience to this. Considering the vast majority of online usage happens via smartphone, this is handy for mobile users. Increased personalization means that users spend less time looking for what they need because an algorithm has already been run and is showing what they are likely to be interested in.

Trading and Investing

Trading and investing in markets such as foreign exchange (forex) has recently grown in popularity on mobile devices. In fact, now most online trades are executed from a mobile device. AI has also integrated itself into the forex market through the use of automated forex trading robots. These AI-powered platforms enable users to set parameters for the placing of trades and then allow the bots to do them as and when certain criteria are met. These tools can save a lot of time and effort as they allow the user to place the task of executing trades on the robot, helping to eliminate human error in the process.

Online Shopping

AI is also revamping online commerce or eCommerce as more people move online to do their shopping. The power of artificial intelligence is being harnessed to provide better search results, quicker search functions, and to provide more solutions for eager shoppers. Integration with AI assistants including eWallets means that entire transactions can be conducted by AI without the individual needing to pick up the phone. Chatbots combined with the assistant and smart algorithms can take the user through the buying cycle, quickly, efficiently, and securely from start to finish.

Facial Recognition

We are already unlocking our phones with facial recognition but there are a growing number of different applications that have not yet been implemented. These include online diagnostics using AI and the camera on a mobile, as well as using facial recognition to secure bank accounts and other secure services. Additionally, it can be used to ensure that underage users do not access sites and adverts that are unsuitable or targeted at adults.

These are just some of the ways that the use of AI on our mobile phones is progressing. Of course, we may not be able to fully comprehend its various use cases at the moment. If you think back to the first mobile you had, you wouldn’t have been able to imagine how the smartphones of today would be and what they are capable of. It may well be the same for AI and smartphones – that new use cases will evolve in the future that are beyond our wildest dreams.

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