Market shares of shop systems in Germany

16.09.2020, 11:49 a.m.

No time proper now?

Notice: We’ve used fee hyperlinks on this article and marked them with “*”. If an order is positioned by way of these hyperlinks, t3n.de receives a fee.

Shopware and Magento lead the market in Germany, Magento and Woocommerce worldwide. An outline of the present analysis of the market shares of store techniques.

The market shares of store techniques typically serve retailers, builders and businesses as a decision-making support when selecting a system. Since a choice for a system ties up cash and assets in the long run, the significance of a store system out there performs an vital position. The extra widespread a system is, the upper the prospect of a residing ecosystem and a future-proof supplier behind the system.

Prime 10 store techniques in Germany and worldwide

*Ecommercedb June 2020, **Hivemind August 2020 *** All different suppliers are beneath three p.c and collectively present 32.9 p.c of the techniques.

Background and methodology of the surveys

Each evaluation corporations use an evaluation engine to create their survey, which, with the assistance of a web site crawler, examines which e-commerce system is used within the respective on-line store. Hivemind, an organization of longtime Magento developer Tom Robertshaw, makes use of its personal engine. Ecommercedb makes use of the Builtwith service.

Each evaluation suppliers depend on the truth that a system can be recognized. Both on the idea of sure peculiarities or just via a form of person agent, a software program identifier. Most e-commerce techniques now ship such identifiers, amongst different issues, to be able to be accurately recorded in market surveys.

The 2 surveys by Hivemind and the Statista / EHI initiative Ecommercedb have one factor in frequent: They solely attempt to embrace related on-line outlets of their database.

The database: solely related on-line outlets

The evaluation suppliers depend on a cleaned database, so they don’t depend each on-line store set up of a system, however solely energetic and economically related on-line outlets.

Ecommercedb pre-selects primarily based on gross sales and model consciousness and has evaluated 3,072 on-line outlets. Hivemind, alternatively, selects primarily based on the visitors and evaluates all on-line outlets within the prime a million within the Alexa rating system: a complete of 56,793 on-line outlets. Alexa Rank is a rating system by the Amazon subsidiary Alexa, which makes use of the common each day customer numbers for the final three months to create a rating.

It is smart to scrub up the database for a number of causes: Inactive and take a look at installations are filtered out and solely on-line outlets with gross sales figures related to the market are recorded. As a result of these are market members who’ve a direct or oblique share within the stability and vitality of the ecosystem of the store system suppliers.

Distribution of store techniques after installations

The Builtwith service additionally affords an unfiltered overview of the extent to which store techniques are used; these figures are additionally fascinating for purely statistical functions. As a reminder: These installations not solely embrace small and micro retailers but in addition inactive installations.

• Ecwid 15.6 p.c
• Shopware 8.7 p.c
• Woocommerce 7.1 p.c
• Shopify 6.1 p.c
• Epages 4.5 p.c
• Zen Cart 3.8 p.c
• Magento 3.5 p.c
• Gambio 3.4 p.c
• Wix Shops 3.3 p.c
• JTL store 2.2 p.c