Youtube now shows video makers exactly how they make their money

16.07.2020, 2:28 p.m.
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With the Revenue per Mille (RPM), YouTube has introduced a new metric that is less focused on the advertising industry and more aimed at the video creator.

As a YouTube creator, you should be able to better assess how much money you will earn with a thousand views in the future. The company has the unit of measure for this RPM (for Revenue per Mille). The new performance indicator should better show how successful a creator is with his videos without relying purely on the advertising area. The comparability of different values ​​has become more complicated because creators have to take into account membership fees or YouTube premium income and super chat revenue (donations) in addition to advertising revenue from advertisements. YouTube announced the latter last year on the occasion of Vidcon.

The RPM metric In addition to the CPM, which specifies the cost per 1,000 ad impressions, an important value is that via the YouTube Analytics is accessible. Interestingly, the CPM is usually lower than the RPM. In addition, the calls including any non-monetized ones are also displayed for the RPM value. While the CPM is an advertiser indicator that measures earnings before deducting revenue sharing, the RPM focuses on the creator himself.

Youtube shows measures to increase revenue

However, the information on how the RPM can be increased in a specific case is particularly helpful for content creators. In particular, users who do not yet use all of the above-mentioned sources of income receive valuable tips on how they can generate more successful income. Naturally, income from success-based sponsoring, fluctuations and comparative values ​​and their causes are not taken into account. In the latter case (especially in the last few months) a comparative value would sometimes have been helpful to assess whether your own values ​​coincide with overarching trends or not.

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