Whatsapp Business gets new features

07-09-2020, 05:08 PM
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Whatsapp Business is expanding its range. In the future, customers can start chats using QR codes on packaging or receipts.

Like Whatsapp in one Blog post has announced, the Facebook subsidiary is adding new opportunities for Whatsapp Business. In this way, the catalogs receive extended functions and chats can be started more quickly using the QR code.

Start a chat with a company using a QR code

With the new QR codes, customers can start a chat with a company. In future, the QR code on the packaging, the receipt or the delivery note will serve as a digital entrance door. Customers can scan this QR code and start a chat with support directly – without first creating a new contact and phone number in the contact list.

Scanning a QR code opens a chat with an optional standard company message that starts the conversation. Companies can use the app’s messaging tools to quickly send back information, such as their catalog. Whatsapp describes in one how a company can start using a QR code Tutorial.

Whatsapp extends catalog function further

In the past year, Whatsapp Business introduced so-called catalogs, with which companies can present their offered goods and services. From now on, customers could contact a company directly via Whatsapp. From now on, companies can also share their entire catalog or individual products directly via a link. In addition, users can share interesting catalogs or articles directly with friends or family members via a link. According to their own statements, more than 40 million people view a company catalog on Whatsapp every month.

According to its own statements, Whatsapp Business now records more than 50 million active users worldwide per month.

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