A Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations is required by a leading SaaS Ed-Tech platform. As the Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations, you will assist the campaign team with segmentation, campaign targeting, campaign execution and post campaign analysis using Marketo and Salesforce. The Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations will be responsible for: *All aspects of the Marketing techstack configuration and administration – Marketo & Salesforce *Monitor & maximise campaign performance through Marketo reporting *Working very closely with the Marketing team to help nurture leads, ensuring accuracy of campaign and data is used to shape the requirements. *Understand the end-to-end flow of marketing data for optimization and reporting purposes *Support the Sales Development reporting and technology requirements *Analyze and make recommendations to improve the existing lead scoring model and implement approved changes *Monitor and manage data quality, providing quality reports related to specific areas of the business such as Marketing, Sales & Product *Manage the implementation of ABM with Marketo & Salesforce *Use Marketo, Mailchip, Cvent, Umbraco to create landing pages *Manage a Marketing Operations Executive The Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations must have: *Experience within a Digital/Online B2B or SaaS Marketing environment *Experience with Marketo is a must, Salesforce, Sugar CRM, Cvent or similar tools are a bonus but not essential *Strong excel understanding- ideally Pivot tables, vlookup, data analysis, formulas *Highly numerate and analytically minded *Experience measuring and optimising marketing campaigns *Worked in a fast paced environment. This role as the Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations offers a dynamic working environment, within an innovative team and will suit someone with a background as either a Marketing Analyst, Sales Operations Manager or Marketing Operations.
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