Facebook’s Messenger plug-in for websites can now be used without logging in

08/07/2020, 12:28 p.m.
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With Facebook’s chat plug-in, website visitors can contact the site operator directly via Messenger. This is now possible even if the visitors are not logged into Facebook.

With the integration of Facebook’s chat plug-in into their own website, site visitors have the opportunity to contact the site’s customer support directly via the social network’s messenger service. The chat plug-in has been around since 2017, but so far it had a big catch: Until now, customers could only use the chat if they had a Facebook account. Facebook has now corrected this shortcoming in the latest update of the chat function.

It is still possible to log in to the chat with the Facebook account, but customers can also contact the site operator as a guest – and thus without logging in. That in turn should make the chat function interesting for significantly more site visitors. Because not everyone has a Facebook account, and some customers sometimes prefer to submit an initial chat request anonymously. According to information from Facebook, the use of the login-free chat plug-in increased by an average of 45 percent in initial tests on company websites.

Facebook competes with chat providers

With the opening of Facebook’s chat plugin, solutions such as Hubspot Live Chat, Olark, Zolo LiveIQ or Livechat have a powerful competitor. Because for many companies, Facebook’s chat solution was not a real option due to the limitations. Facebooks Chat plugin can either be integrated into the company website by the site operator or with the help of the solutions of the cooperation partners Woocommerce, Manychat and Haravan.

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