No time right now?
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2020 was a tough year for everyone and we would love to forget about it as soon as possible. Youtube sees it the same way and does without Rewind this year.
It is November and any other year would be the season of annual reviews. But 2020 is not like any other year. Most of us would like to get it over with as soon as possible, hoping that 2021 will bring some recovery soon.
The people from Youtube apparently don’t feel like looking back on the past year either. The video platform therefore breaks with a ten-year tradition and cancels Youtube Rewind 2020.
2020 was an exceptional year and it would feel wrong to continue as if nothing had happened, the platform explained on Twitter:
At the same time, Youtube emphasizes that a lot of positive things were created on the platform in 2020 and thanks its community for making a tough year a bit better.
The reactions to the announcement vary. Some criticize the decision very much and emphasize that in 2020 in particular many content creators would have gone to great lengths to make the year more bearable with good content. This work is now not recognized.
Others welcome the Rewind cancellation and suggest discontinuing the format entirely. The community would hate it more every year anyway.
Perhaps not entirely wrong: After all, the 2018 Rewind video is fast the most unpopular video of all time advanced.
It is still unclear whether there will be a comeback of Youtube Rewind in 2021. On Twitter, Youtube only speaks of a break.
Perhaps other platforms like Facebook should take an example from YouTube and forego their annual reviews. After all, the slide shows without traveling, going to festivals and other leisure activities should be quite monotonous and depressing.
Cornelia Erichsen
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